To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. Rogers talked about some of the most popular types of digital marketing, providing a brief overview of each: Search Engine Optimization (SEO) “… Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said “A key point is that depending on the target audience, some channels are more effective than others.” Types of Digital Marketing

Jessica Rogers, senior associate dean of business at SNHU, said the two disciplines serve to connect with distinct groups of consumers. Mark Hobson, said although digital marketing seems like a new world, in fact, it is based on many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how.ĭr. Tuition & Financial Aid Tuition & Financial AidĪ senior associate dean of business programs, Dr.

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