So what can you do to cut costs?įor that, we need to first look at: Pros & cons of using Google Maps But when the number of customers and everyday freight traffic grows, the price for Google Maps services grows significantly. Small companies aren’t likely to reach the new limit. Google also started to require all API calls to use a valid API key, which has to be linked to a Google Cloud Platform account. For instance, users could previously initiate 25,000 Dynamic Maps loads per day for free. The prices soared, while the number of free API calls was greatly reduced. However, in July 2018, Google introduced a new pricing structure for companies using Google Maps APIs. It’s a trusted and easy-to-integrate solution that offers a wide range of services to ease the lives of logistics managers.

Google Maps is the first worldwide mapping service that comes to mind. The right choice of mapping tool can cut your operating costs and help you build transparent relationships with your customers. For instance, route planning in a transport management system and real-time tracking in a customer portal rely heavily on maps. Mapping functionality is an integral part of almost every type of logistics software.

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