The advertiser can then promote the “Idea Pin” as an “Idea Ad,” a new feature currently being tested with a select group of creators and brands in 15 countries.įurthermore, the visual inspiration platform is also introducing a new marketing campaign called “Find what you actually love,” celebrating how Pinterest helps users go from open-ended discovery to finding what they love on the platform. This new format will allow creators to create Idea Pins and tag their brand partners. Building on its immersive Idea Pin format, Pinterest is testing Idea Ads with paid partnerships. In addition to slideshow for collections, Pinterest is also introducing a new ad format that will facilitate brand-creator collaborations on paid partnerships.

The automatically-generated ads are more attention-grabbing than ordinary collections and encourage users to add more products to their baskets. It also makes it easier for its 400 million global monthly users to shop on its platform. Advertisements Related | Pinterest Announces Second Annual Global Creators Festivalįirst of all, Pinterest is announcing the arrival of “slideshow for collections,” a feature that lets brands upload their product catalogs and automatically create dynamic video ad slideshows tailored to users based on their interests.

Affiliate Marketing With Pinterest: 9 Powerful TipsĪs part of its effort to grow online shopping on its platform, Pinterest last week announced that it is rolling out several new features for brands to promote their products and ideas to users.

Pinterest shopping ads